As a 13-time elevator pitch champion, I have learned quite a few lessons on my pitching journey. Yes, you must start your pitch off with something very memorable and end with a bang so you are not easily forgotten. That's a given. It is also true, if you have time, to give killer statistics, sales figures, and prove how your business is unique and different.
I have been the #KillerPitchmaster for over 6 years now and the number one aspect of pitching I must stress is "mastering the art of you." What do I mean? I am talking about how you deal with your own feelings, emotions, and thoughts of you, your skills, and your capabilities.
It's about having a winning mindset no matter how many setbacks have happened to you in your business and life. Everyone falls, several times in fact. It is always darkest before dawn and sometimes you can't see the light but you must keep the faith. Faith it till you make it!
The fact that I am alive to share some of my mistakes, faults, and struggles is proof that GOD does not make junk. You are a masterpiece in GOD's eyes and it's time you believe it! Again, GOD does not make junk! I don't care if your family and friends don't believe in your business idea or you lost everything in a bad business decision with a partner. Sometimes you have to lose it all to win again.
The good news is that when you pitch yourself or your business, this is the time to speak life into who you are and what you do. The most impossible situations can turn on a time if you believe that they can. In fact, I had to start all the way over to discover the true champion within me. I have lost it all in my life more times than I can count but you know what, I am still standing like Elton John.
So what? You have no money to get started? That is the best time to start pitching! The pressure is on. This business and vision must start, right NOW!!! Right? So what, you have no support? Sit down with your friends, family and loved ones, and tell them what GOD placed on your heart, mind, body and spirit. Some will be convinced, some wont. It's ok. Its your GOD-given vision and no one else's.
When it comes to mastering the art of you, you must believe in yourself no matter what. As the chips are down and everyone says quit, that's when your true genius will rear its head. Keep moving forward. Keep believing. Have faith.
I declare that its time to rise above your circumstances! You are a winner! You will do an awesome job in the pitching game! You will win and WIN BIG!!!
Mastering the art of you is not for the faint of heart nor is it a quick fix. It takes time, dedication and focus. Sticktoittiveness! Learn to trust GOD is all circumstances that everything will work out for good. You got this.
Let's go #slayallcompetition together!
Precious L. Williams
Founder & CEO
Perfect Pitches by Precious, LLC
As I turn 40 next year, I am taking stock of all the things I held onto for so long that no longer serve me. For example, the great man that got away. Friendships that came and painfully went. Getting kicked out of Georgetown University Law Center in March 2002. Having a nervous breakdown in 2004 while at yet another law school, Rutgers School of Law-Newark. Why am I telling you this? Because I want you to know that although all these things happened, ALL of us make mistakes whether we care to admit it or not.
For some people, they feel they have to project perfection and only post things that make them look good. The perfect vacation photos with their family or significant others. Pics with celebrities. Their children's perfect report cards. I know, I know, I did all that too. You know where that got me? Insane in the membrane! Who was I fooling? Others but never myself.
You see, I was sick for years and when I finally took my mask off and told my friends and family that I was deeply insecure, ashamed and fearful, they rallied around me to remind me of who I am and whose I am. I am a daughter of the most High GOD and HE gave me a gift not to be squandered. The ability to move people with very few words through the power of speech.
All that my friends, family, and loved ones wanted was the real me. Not the #KillerPitchMaster on stage feeling like I had to be "on" at all times. I had to learn, through my sickness, how have the courage to let go and be thoroughly transparent.
The same is true in pitching. There are a lot of things we ALL must let go of. The need to be perfect. The need to "salesy." The need to people please or even be better than everyone else. The desire to embellish your financials. The belief that you could never get on shows like "Shark Tank," because your sales aren't in the millions. None of this is true. You can have anything you want when you have the courage to let go of things, circumstances, thoughts and feelings that no longer serve you.
Yesterday, I pitched my services to a prestigious law firm in New Jersey. I must admit I was scared. Me, the #KillerPitchMaster scared? Yes! Scared that I was not good enough with all my accomplishments. Scared that my race, curvy body type, my penchant for hot pink and my ability to sell myself had fallen off. None of that was true at all.
Before I walked into the firm, a lady, I did not know, stopped me and asked to walk with me to my destination. As we walked, I calmed down. I enjoyed her company and her asking me many questions about who am I? What do I do? etc. We walked almost a mile together in the clear light of day and although she looked nothing like me, I knew she was an angel sent by GOD to let me know I was not alone. HE had me. HE told me to let go and let HIM do his thing.
As I walked through the beautiful doors of this bright and airy law firm, I prayed to GOD to do my best and be who I am. Wouldn't you know it? It worked. I did not think about past mistakes. I did not thing of my skin color, past pain, feelings of inadequacy, etc. I only focused on their needs, the services that I can provide like no other, and being transparent.
I almost did not live to see today. That why I encourage you all to embrace your flaws and mistakes. They are part of your past but not at all, all of you. Be genuine. Be authentic. Be you!
Once you do this, you are ready to begin your journey of pitching yourself, your products, or services with true and lasting success. You can do this! Have the courage to let go of all the things that do not serve you. Letting go opens you up to better things!
Precious, The #KillerPitchMaster
On May 16, 2013, I became the Black Enterprise Elevator Pitch Champion. In Columbus, Ohio, I took the crown and beat the other 9 best to claim the top prize. I can and will help you too meet your goals and get RESULTS!
Try me, you just might like me!
Let's face it! Most people are afraid of public speaking, let alone pitching. I get it and totally understand.
Why is pitching important? Pitching is an important skill that will set you apart from the masses in any situation. A great pitch will have you remembered in job interviews (gaining you the job), networking events, and even get you noticed by media outlets. In fact, a great pitch will have customers and clients flocking to retain your services and buy your products. All these are WINS. You pitch to win and be different from everyone else, hands down!
Can you skate by in life by not pitching at all? No! Most people would love to never pitch but once you gain the confidence to pitch yourself, your company, your gifts, skills and talents at all times, you will see that you will RISE above and #slayallcompetition.
When it comes to the pitching game, I want you to get beyond your fear. I want you to F.E.A.R. pitching. What is F.E.A.R.? Face Everything and Rise!
Face your fear. Face yourself. Face your internal self doubt and insecurity. Face your competition with confidence. With pitching coaching, guidance and support, you can win, each and every time. Blow the others away as if they didn't even exist!
Face Everything and Rise. You can do this! I promise to give you tips each and every week on LinkedIn but if you do not take it seriously, it will all be for naught. You have all the tools in you to #kickass in pitching.
As a 327 pound, severely overweight, African American woman, I could have let my perceived flaws hold me back from stepping on any stage and pitching my business. I did not let any of that stop me. I won 13 elevator pitch competitions in less than 2 years and became recognized as an expert in the field. I have appeared on everything from ABC, MSNBC, CNN, the Wall Street Journal, Black Enterprise Magazine and many more television programs and publications for my ability to transcend pitching into an art form. I have beaten Ivy League graduates, cool tech companies, etc. I will never allow myself to feel less than in any competition, networking event, or presentation. I go full force with the gift GOD gave me. I can and will help you when you are ready to F.E.A.R. and take your pitching to the next level.
It is my pleasure to share with all of you. My name is Precious L. Williams and I am the Founder and CEO of Perfect Pitches by Precious, LLC.
All things pitching! Let the #KillerPitchMaster give you her tips, tricks and strategies from the trenches...
Precious L. Williams